Tips for Writing a Cold Cover Letter for Unadvertised Positions
Ever thought about reaching out to potential employers even when they're not advertising job openings? That's what a cold cover letter is all about. Unlike conventional cover letters that are written in response to specific job postings, a cold cover letter is a strategic outreach to a company you are interested in or know has a job opening, even where there are no advertised vacancies.
Unsolicited communication through a cold cover letter allows you to proactively position yourself for hidden opportunities. Sometimes, companies don't publicly post job openings for various reasons, whichever it may be, your cold cover letter serves as a direct line to decision-makers, showing you're proactive. You will use it to highlight your skills and demonstrate how you can contribute to their success, even before they realise they need you.
A cold cover letter for a company you know is hiring highlights your skills for the specific role, just like a traditional cover letter. However, if you're drawn to a company without a known opening, the approach shifts. This type of cold cover letter focuses on expressing your interest and potential value. To succeed, you must personalize your approach and address the recipient by name or relevant title, then show your awareness of the company's mission, values, and challenges. You will delve into the company's recent accomplishments and challenges to identify areas where your expertise could contribute significantly, then position yourself as the solution. Doing this allows you to seize the initiative and potentially create a role that is tailored to your skills.
When writing a cold cover letter, your goal is to spark interest while being respectful of the reader's time. It must be captivating yet concise. It will follow the traditional order, requiring that your header include your contact information and others. In your introduction, openly acknowledge the absence of advertised positions but show your interest in potential future roles. Include how you found out about the company and the department you would like to work in.
Use the body of your cover letter to accentuate your skills and accomplishments. Let it focus on your ability to contribute value and solve problems particular to the company. Your letter should show potential employers that you are genuinely eager to learn more about their organisation and discuss the possibility of mutual benefit.
Cold cover letters usually end with a call to action, a subtle “I would greatly appreciate the opportunity to discuss how my skills could support your team's goals. Please feel free to reach out at your convenience,” would emphasise your interest, and readiness to act.
While not all unadvertised positions may lead to immediate results, your proactive approach demonstrates initiative and tenacity that can leave a lasting impression. Regular inquiries about new openings, along with vigilant monitoring of the company's website, will position you for advantageous opportunities.